Bicho-Bicho

In the midst of global financial crisis and the continuous massive lay offs, most people these days are awaken to the truth that now is the time to take the lead. Now is the time to take on the initiative to end the decade-old phenomenon of rat race.

In today’s global economic status, everybody must be creative, resourceful and assertive. Laid- off workers must not mourn over the misfortune, instead see it as an opportunity to get up and move on. This is the right time to be your own boss, be an entrepreneur. You must not let this crisis pull you down and the rest of the working class. You can make a difference, you can create jobs. Yes, you heard it right; you can be the boss of your own business and at the same time provide job opportunities to others. All these are possible through FRANCHISING!

What is franchising? Franchising happens when someone develops a business model and sells the rights to operate it to another entrepreneur, a franchisee. The company selling the rights is the franchisor. The franchisee usually gets the rights to the business model for a specific time period and in a specific geographic area. Franchising is sometimes referred to as business format.

A simple kiosk or food cart can make dream come true. At present, many filipinos who had been permanently laid off from their jobs find something that can be a source of their living. Bicho-bicho for instances which is very common in rural areas to be their afternoon merienda now have turn in franchising which can be found in the mall to be leading finger food of many people. Can you imagine that? Its because of the financial crisis people turn to adopt what is available that their money can afford to buy. Who can think of simple bicho-bicho that someday it would evolve in the big market.

This only means that nothing is impossible in this world if we will just do a part to make our dreams a reality.